Sheffield City Region - Horasis Conference
Back in 2017, 300 Chinese delegates descended on Sheffield for the biggest business event of its kind ever to be hosted by the city. In order to help bring the event to life, Sheffield City Region Local Enterprise Partnership enlisted the help of the Backroom Agency. It was our job to ensure that all aspects of the event were impeccably designed and presented.
The International Horasis China Meeting, which was being hosted in the UK for the first time, took place on 5-6 November 2017 across a number of venues including Sheffield City Hall, Sheffield Cathedral, the Cutlers Hall and Chatsworth House.
We worked tirelessly with translators to ensure that the creative was on brand with global guidelines with content that was exactly ‘on message’ and right for the Chinese delegates.
The event was deemed a huge success. Founder of Horasis, Dr Frank-Jürgen Richter said, “The response from China has been amazing. They want to discover more about Sheffield’s transformational story from the steel city to a green, ‘smart’ city of innovation.”
We were proud to have played our part in bringing to life such an important event for the city, and we’re looking forward to seeing the many positive developments that will surely result from it.