‘Behind every great brand, there’s a backroom.’

This is a strapline that we developed a few years ago now, to try and encapsulate the value we feel we bring to our clients. We love it.

But it occurred to us recently that not all of our existing or prospective clients will understand exactly what we mean by this phrase. Of course, we’re happy for it to be open to interpretation. But in case you’ve ever wondered, here’s our take on what we mean when we say ‘behind every great brand, there’s a backroom’.

Great brands are the product of hard work, sweat and tears. They’re meticulously defined, researched and tested. They’re crafted with obsessive attention paid to every. single. tiny. detail. They’re managed and nurtured and protected.

And all of that takes a dedicated and talented team. A team of usually unseen people, who believe in that brand and who work hard every day to make it great. They’re the ‘backroom’.

For each and every one of our clients, we are that backroom. Even if you’re a start-up or an SME and don’t see yourselves as being or aspiring to have a ‘great brand’, we work with you in exactly the same way. Just amend as appropriate:

‘Behind every rockstar start-up, there’s a backroom.’

‘Behind every successful SME, there’s a backroom.’

You get the idea. We’re the ones working tirelessly behind the scenes to make your marketing objectives a reality. A well-oiled machine, helping your business to thrive.

At the Backroom, we want you to think of us as an extension to your own team. So if you need to do more with less, or you could use an extra pair of hands, we’re here for you.

Our sole purpose is to support your business, whether that’s through strategic thinking, great design, transforming your online presence or delivering compelling comms. Most often, it’s a combination of the above.

Perhaps you’ve got a difficult marketing challenge, or simply need a fresh design perspective.

Whatever the nature of your project, we deliver creative, astute solutions that work. We’ll also put together the ‘dream team’ required to make it happen. We collaborate with award-winning photographers, first-class copywriters, multi-discipline film-makers, printers, media planners and more. We work in partnership with them to deliver all the creative services you’ll ever need, with a single point of contact.

Don’t have a dedicated marketing resource? We will work with you to create a marketing plan that delivers real results.

So - does your brand have a Backroom?

If you’re looking to rev up your marketing and get your business moving again, come and see us. The door to the Backroom is always open.