A new look & strategy for Elecomm

Since their incorporation in 2003, Elecomm has been leading the way in the design and installation of cutting-edge solutions that help switch businesses on. They’ve grown exponentially in that time and they’re now one of the UK’s top, multi-disciplined providers of electrical, mechanical, data and facilities management services, with the likes of Ikea, Asda, Aldi and the BBC on their client roster.

Elecomm recently acquired Doncaster-based Bardo Electrical and are expanding into Europe and the Middle East as part of their growth strategy.

Following a recent strategic review, Elecomm recognised that the brand identity they started out with 16 years ago, was no longer in keeping with the company’s size, status or diverse service offering.

They came to The Backroom for support in developing a new marketing and communications strategy, with the objective of helping Elecomm grow to the next level.

We brought in our marketing consultant to work closely with the Elecomm team. The resulting strategy involved the creation of a brand new visual identity for the company. The brief was to bring the brand up-to-date whilst still retaining the Elecomm name that their clients are familiar with.

We created a new, monochrome logo and contemporary colour palette, combined with striking photography with a ‘people’ focus. We then applied the new branding to a new, responsive website, a suite of marketing literature, signage, van livery, stationery, corporate clothing and more.

We also launched French and German language versions of the website as part of our phase 2 activity, to support Elecomm’s expansion overseas.

Sales and Marketing Director, Chris Thomas remarks: ‘We’re delighted with the new brand and website. Although as a company we now look markedly different, our staff, clients and stakeholders can rest assured that the values and ethos that we’ve held since day one are still very much in place.

elecomm.co.uk