Cooper Brown Enterprises is the parent company of four manufacturing businesses - BG Engineering, NiTEC, Pentag Gears and Spire Laboratories - all based in Chesterfield and offering a range of complimentary services.

They recently joined together into one multidisciplinary group, relocating to a single shared facility to expand their capabilities as a single supply chain. They came to the Backroom for support with the rebranding process. Group Chief Executive, Marie Cooper notes:

'We recognised the benefits of having a single brand, so we can more easily demonstrate the complementary capabilities that we can offer to the supply chain.’

This was a super project to work on, as we were involved right from the outset. This meant that we were able to plan and deliver the entire rebranding project, right from the naming workshop and developing the new identity, right through to the application of the new brand to the website, signage and all company collateral, ensuring consistency across the group.

We also managed a photo shoot and created a launch presentation and an animation to reveal the new brand.

The result? CBE+. A clean, modern identity which reflects the group’s ethos and values perfectly. By simply abbreviating the parent company name with the addition of a plus symbol we can now connect several processes or companies together visually as a single supply chain.

The companies are now known as CBE+ Precision, CBE+ Electroless Nickel, CBE+ Gears, CBE+ Beam Pumps and CBE+ Laboratories, respectively.

To mark the rebrand and to showcase the investment to customers and business contacts, CBE+ recently held an open day at their factory at Holmewood, Chesterfield, which was attended by over 75 delegates from the aerospace, defence and general manufacturing sector.

Fabio Cosenza, Group Business Development Manager at CBE+ said: ‘The rebranding was a resounding success and that’s all down to the Backroom. Thank you for working as an extension to our team. I don’t know when yet, but I’m buying the beers soon.’

We’ll drink to that!

cbeplus.com