Hainsworth Protectives
A specialist textile company based in West Yorkshire, Hainsworth have been a market leader in the provision of cutting edge Personal Protection Equipment (PPE) fabrics for over 150 years. With a brief to overhaul their brand, they were looking for a refreshed identity that makes a deeper connection with the modern day firefighter and reflects the core values of the company.
One of the core values they wanted to draw out was their commitment to listening and responding to the specific needs of those who wear PPE daily on the frontline. The new identity needed to project this ethos as well as demonstrating Hainsworth Technology’s unrivalled knowledge in the market and commitment to continuous innovation.
We spent some time getting under the skin of this project as we felt it was crucial to gain an in-depth understanding of the product range. We then drew on our network of talented suppliers and collaborated with an animator to produce a series of hard-hitting animations showcasing the Fibre Positioning Technology and the benefits of the product range. We also set up and managed a full photo shoot with multiple models.
We then designed and developed a brand new website and refreshed their marketing literature. The new identity was launched at Intersec 2019 in Dubai, the world's leading trade fair for Security, Safety & Fire Protection.