Chimo Branding
When one of the UK’s premier cutlery and silverware manufacturers needed to revamp their online presence, they turned to the Backroom for help. Their website was in need of a full overhaul in particular to facilitate online quotations. It had to bring together all the various brands and vast product lines in a coherent and consistent way.
We created a clean, modern look and feel for the site, with a monochrome colour scheme to reflect the cutting edge precision of their products. To help compliment this new look we were asked to look at the branding which was in need of an update.
We then spent a long time adding products to the website, in order to get the level of detail and functionality in the online shop just right, incorporating an e-commerce quotation functionality for the first time.
We also injected warmth with stunning portraits of the team, which showcased the high levels of craftsmanship and suggested the long history, prestige and heritage of this impressive Sheffield company.
We think the result is simply stunning, and we’re pleased to report that the client is as pleased as a silver punch bowl too!